Industry

Google Wants to Launch a Universal Translation System

One of the most ambitious projects so far from Google Translate is to launch a voice-enabled universal translation system that will eliminate language barriers, an article on Spiegel mentions. Tourists and travelers will be able to get along with anyone, in any country, interpretation will be a lot easier and people will be able to interact with each other without any trouble at all.

It might seem far fetched, but a team leaded by Franz Josef Och, a German computer scientist, is already working on this project, an old dream of Och in fact. So what we used to see only in sci-fi movies or read in books, might become reality in the future. For now, only in what the interaction with people from other countries and continents is concerned.

Google Translate is already providing translations back and forth between 71 languages and was used about 200 million times last year. However, the translations aren’t always accurate. The tool works great for short sentences, but for longer ones problems appear. That is due to the algorithm itself, as Google Translate is based on analyzing data and recognize patterns and doesn’t work with linguists.

“”So what the system is basically doing (is) correlating existing translations and learning more or less on its own how to do that with billions and billions of words of text,” says Och. “In the end, we compute probabilities of translation.”

Och himself recognizes that he has problems learning foreign languages:

“I have trouble learning languages, and that’s precisely the beauty of machine translation: The most important thing is to be good at math.”

The Google Translate team launched so far an app that transforms smartphones into a talking translation machine and provides translations in several of the languages included in the online version. However, the app has its limits, being “slightly slow and awkward, because you have to press buttons” as Och admits. But they are working on improving it, and experience should make it better.

As already mentioned, translations provided by Google Translate aren’t always perfect; they often require a little bit of work in terms of syntax. If you are looking for a reliable translation solution for your business, we are here to help you translate with the outmost accuracy your large projects.  A parting note, Google is not alone in pursuing far reaching voice translation dreams, Microsoft is also working along similar lines.

Google+ Releases Translation for Posts and Comments

Google+ the social network, continues to attract more and more users from all over the world. But sometimes  language can be a huge communication barrier, as well all know. Google has their famous Google Translate tool to help solve for some instances, and they’ve just announced that they’ll provide translations for posts and comments in Google+ accordingly.

Google Translate Blog
This new functionality to translate Google+ posts and comments into users’ native tongues is rolled out gradually for desktop users only. Another important thing to mention to mention here is that the new functionality applies only to public posts and comments.

Every Google+ user should soon see a “Translate” link underneath such a public post or comment. By clicking it, users will see an in-line translation, and clicking again returns to the original language. Each Google+ user can set/check their language preferences in the account settings).

“The Google Translate team is always working to make information more accessible to individuals around the world. In Google+ this means bringing people together regardless of their written language, and breaking down language barriers that can limit the exchange of ideas,” explains the official announcement.

Of course this is useful functionality for even multilingual Internet users, even if many people know one or more foreign languages, it is impossible to know them all. Having an integrated translation tool that provides instantly an in-line translation in the mother tongue is makes interaction with other people a lot easier and facilitates access to information. Even if Google translate is not a completely accurate tool for business or even refined personal communications, more and more social network associations can at least be brought forward with such utility.

People can share their experiences to a far wider audience – for instance travel bloggers all over the world can write in their mother tongue, but travelers and tourists from all over the world can see their travel impressions and experiences, can find out their tips and, thus, plan better their own trips and vacations.

Don’t forget that if you want a reliable translation service for any social media network, we can always assist you at any level.  Social media can lead to business growth and increase sales, and addressing to a wider audience is any businesses’ target. Social media translation can thus enable companies to reach more people and make more sales, increasing their profits! And finally, CT takes great pride in our Certified Translation Services and other enterprise level offerings.

 

Travel and Tourism Promotions Hugely Benefit from Asian Language Translations

Travel and tourism is fast emerging as one of the favorite leisure activities all over the world. The ability to communicate and access the most remote of all locations has catalyzed this activity, not to mention the higher spending power of people from some of the really fast growing economies in regions. Some of the most popular holiday locations are from Asia since they have not been traditionally very tourist friendly in the past and are only recently becoming conscious to the fact that travel and tourism can be a lucrative industry for their economies.

Asian countries have a rich treasure of culture, art and history and are blessed with some of the most beautiful natural spots on the earth. Countries like China, India, Malaysia and Japan have a lot of mesmerizing sights to offer tourists from different places. Showcasing these tourist destinations is a great way of promoting your travel service. Unfortunately many service providers restrict their marketing efforts to a language in which they are comfortable. Isn’t this a common and silly mistake when the people who wish to travel and visit your location are based in geographically distant locations and are not even familiar with your language!

So how does a foreign tourist who is not familiar with the local language get to access these enjoyable holidays?  If you belong to the travel and tourism industry, you should be easily able to figure this out. Any translation company adept in Chinese translation or Japanese translation can help you to market your services to potential customers who do not understand the local language. Translating your website and business promotion material will not be a major investment as you will realize if you get a translational quote; if you consider the revenues you will earn from the same in future.

Remember you do not have to translate huge amounts of text and vocabulary. All that you need to do is to translate the main highlights in your travel promotional material. This would spark of curiosity in the minds of foreign tourists. Once they are aware of what entertainment and comfort value you can bring to their travel plans, you can interact and answer their specific queries with help of services of any good translation company. Attracting travelers to your business even before they set foot on the foreign soil is a major deciding factor in impressing a tourist. Start immediately if you do not want to miss this opportunity.

Translation in the Travel Industry

The travel industry is a sector that has witnessed great expansion ever since it has leveraged the services of translation. People all over the world enjoy taking a holiday to foreign destinations. Travel and holiday are always in demand and with the growing pressures at work and need to spend quality time with family, it is envisaged that this trend will continue to grow in the future as well.

While most people look forward to a foreign holiday, one of the facts most easily overlooked in the excitement of planning for the travel excursion is the barrier imposed by language. Not understanding or knowing the local language can inhibit the pleasure of travel. While it may be possible to convey basic needs such as asking for directions to a sightseeing spot, a hotel or the airport, there is a loss in time and interpretation that can upset many travel plans too. Besides the true cultural and holiday experience may be limited. By using translation services for many of the subsectors, the travel industry can really stand to benefit. Not only is the experience more comfortable and enjoyable for the tourist, it also allows him or her to appreciate the warmth and friendliness of the tourist destination.

The translational needs in the travel industry revolve around some of the essential requirements. First and foremost is the translation requirement while booking a hotel or accommodation. The place you stay in during your travel needs to essentially act as a home away from home. Only when the needs of the foreign tourist are well defined and understood in terms of budget, special requirements, the hotel can provide the necessary arrangements. Another key area is related to dining. The food offered in eateries and restaurants is listed on the menus, but unless it has an appropriate Italian translation or a German translation, for instance, the Italian or German tourist will not be able to understand and appreciate it. In case of medical assistance also, translation services can sometimes be a life savior. Besides, translation is also required for ticketing, passport or visa assistance. Even for foreign exchange transactions, it is helpful if suitable Italian translation or German translation is available at hand.

While most tourist destinations highlight the must-see places at various websites and in the form of advertisements or brochures, the relevant information most often does not have an equivalent Italian translation or German translation. This seriously jeopardizes the chances of attracting tourists from Italy or Germany. The travel industry must become conscious of this fact and leverage translational services to reach out to people speaking different languages across the globe, but who are eager to visit and explore different sights and experiences.  Many sightseeing packages can be tailor-made as per the needs of Italian or German travelers. Guides conversant in the European languages can share the information about history and culture of a place as well as answer the queries of the tourists in a language they can understand. This makes the whole travel experience a wholesome and enjoyable one.

What Country Travels The Most?

As tourism has gradually developed into a leading internationally traded service in recent times, countries are recognizing the contribution of the tourism sector in economic growth. Although leisure continues to be one of the dominating reasons for travel, other factors such as health, medical, religious and business purposes are also on the rise.

Firms operating in the travel industry must be anxious to know what country travels the most so as to provide services that cater to needs of visitors from those regions.  As per a report published by the United Nations World Tourism Organization for 2011, the outbound tourism trends reveal that Europe is still the largest source of tourism market in the world, followed by the Asia and the Pacific. In terms of spending, Germany leads the list, followed by the USA and China at the third spot. In terms of international expenditure, Germany, the USA and China accounted for nearly 22% of the global market share. The highest number of foreign tourists was from China at 1341 million travelers in 2010. The report also projects some interesting trends. By 2020, the most popular tourist destinations would be Europe, (717 million tourists), East Asia (397 million) and the Americas (282 million).

All this data indicates is that while there is promising growth for international travel, the local travel and tourism industry should be suitably geared to leverage this attractive opportunity.

Are you from the travel, tourism or hospitality sector? Then you would surely know that capturing the international travel and tourism market is attractive but would be possible only when you have added some service capabilities that you were not providing before.

If your career is closely related to these sectors then you must build up your strength and accessibility to address the needs of foreign tourists. Addressing the language barrier is a significant need. Perhaps you can partner with a translation agency to bring an innovative marketing approach. How about language translation services that help your customer feel totally at home in a foreign location? German translation of your restaurant menu or hotel website can help you serve your German speaking tourists better. What better way exists to impress your guests with the feeling that you truly care about their well-being and comfort? A conversation in a native language builds a rapport and bond of familiarity in a short time. Use the strength of languages to connect with your customers in the travel and tourism industry.

German Tourists on the Go

Did you know that German tourists spent more than 90 billion USD on their travel expenses last year despite the economic recession, as a report claims? What this means is that an increasingly high number of people from Germany are visiting foreign destinations and are not cutting out the money spent on entertainment and leisure during travel.

Is this a promising opportunity for you, if you happen to be in the travel and tourism sector? Perhaps so, since it depends very largely on the fact whether you are well prepared to tap into this exciting chance for the growth of your business. In case you aren’t well equipped to attract the market segment comprised of German speaking tourists, you might not even realize that you have missed this opportunity that has walked past you and straight into your competitor’s business.

Want to know what can distinguish you from the numerous competitors in the travel industry? Well, it is not the advertising budget or the freebies that you offer. The most effective strategy to invite German tourists to your hotel, restaurant or travel agency is the fact that you connect with German speakers in their language.

Have you ever experienced the common bond you can spontaneously develop with a total stranger, provided he or she speaks your language? The comfort level established so easily is hard to replicate with any marketing tool or strategy. True that German tourists visit places to enjoy the novel locations, culture, art and history. But it is also true that without translation services available at hand; they are unable to derive the maximum pleasure of their holiday trip.

A foreign trip can be exciting, thrilling and adventurous, but lack of understanding of local language can also sometimes result in unhappy surprises that can potentially ruin the holiday mood. Have you not heard of travelers experiencing situations like loss of baggage in transit, or being misguided to a wrong location or facing law and order enforcement agencies for having unknowingly breaking a rule that they were not aware of? All such agonies and worries can be simply got rid of, by using a translation agency to help visitors. In addition to providing a translated version of all website content and documentation, a translation agency can also provide services on request at a help desk. Whether it is enquiring about making a choice between two holiday spots or which place to visit in a limited time, German translation can go a long way in assuring excellent quality of service to German tourists.

Hotel Industry Translations ‐ How You Can Benefit?

The hospitality industry, especially hotel industry is largely a service based. It is true that many factors play a role in building up the right kind of ambience and experience for the guests such that they feel comfortable and would like to return later on. Right from the décor of the room, to the courtesy of the hotel staff, there are many ways in which the hotel industry can connect with their customers. While dealing with guests from different places of the world, a common barrier often faced is the issue of not knowing the local language.

The hotel staff is usually trained to be proficient in different foreign languages. However, not all staff can be adept in a number of languages. So how can you make your guest comfortable in your hotel, especially if he or she is a foreigner and speaks a different language?

Actually this is an issue that can be resolved without much effort. Rather than trying to teach your hotel staff to learn different languages, it would be wiser to engage the services of a translation company. A lot of information, particularly frequently asked questions regarding travel, ticketing assistance, room service, food and menu can be translated into different languages, and the same can be provided to a guest as per his or her choice. This makes the guest feel at ease and can also avoid any potentially uncomfortable situations that arise due to linguistic barriers. Many guests feel awkward in asking the meaning of a particular phrase in a language they do not understand. Gestures and signs can serve basic needs, but are not adequate to express properly in situations where more information is needed.

Have you not yet had your hotel website translated into different foreign languages? It is in fact one of the easiest ways to reach potentials visitors to your hotel.  Translation services are easily available and really come in handy if you wish to grow your business without much effort. In fact it is a much focused strategy to access guests from different geographic regions, and rather rewarding too, as you will realize in future.

Get a translation quote at the earliest and calculate for yourself, how you stand to benefit by having your services translated for foreign guests.

Medical Translations: Choosing The Right Translation Company

The area of medical translation is a very knowledge intensive and specialized domain. It requires not merely translation skills but also a deep understanding of the subject involved, i.e. medicine and pharmaceutical science. A translation company that engages the services of medically qualified professionals can do very well in this niche translational work.

The text involved in the medical profession is full of technical words related to medical sciences. Only a person with in depth knowledge who has qualifications in that area can understand them. These words are so specialized and technical in nature that they would confuse people with a non-medical background. Take a look at this for example:

“In patients with isolated syndromes that are clinically suggestive of multiple sclerosis, such as optic neuritis or brain-stem or spinal cord syndromes, the presence of lesions as determined by T2-weighted magnetic resonance imaging (MRI) of the brain increases the likelihood that multiple sclerosis will develop”.

Transcription ofcontent like this is not everyone’s cup of tea. Unlike business, literature, finance or legal, the world of medicine requires highly specialized knowledge. Before you enquire for a translation quotefrom any translation company, make sure that they have a well-qualified team of translators who also possess a medical background. Accuracy is extremely important and even a minor inadvertent error introduced during translation may cause irreparable damage, not only to the health and wellbeing of an unsuspecting person, but also to the reputation of the translation company. A slip or misinterpretation of a word or two may distort the meaning and affect the path of treatment.

Since the field of medicine is large and ever expanding, ranging from dentistry to cardiology, oncology and various branches of medicine, using the services of a translation company which has a team of specialists in all areas of medicine is not only suggested, but critical.

Another area where medical translation services are widely used is for recording the data pertaining to clinical trials. Clinical trials are necessary to evaluate the effect of a particular medicine or treatment regimen on different patient groups. Unless this data is accurately recorded and translated, the results would not be correct. This would eventually hamper the progress of research and development for introducing new drugs to cure diseases. A translation company well experienced in this field can accurately and correctly perform the medical translation services required for such projects.

Similarly, interpretation and analysis of lab test reports also calls for a basic understanding of the world of medicine. People who have worked in the field are uniquely suited to perform the translation services required. Medicalindustry knowledge cannot be learned by the average citizen without extensive training and education. Outsourcing your requirements to an experienced translation company that has processes in place for quality control, monitoring, review and feedback can virtually guaranteethat there are no slip-ups. A comprehensive understanding of the world of medicine, pharmaceutical science, biotechnology, surgery and life sciences should be an absolute requirement for the team for your next medical translation assignment.