Huge Demand for Professional Translation Services at Euro 2012
The 14th installment of UEFA’s European Football Championship kicked off this month, with host nations Poland and Ukraine bracing themselves for an influx of thousands of soccer-mad fans, company officials, tournament sponsors and media journalists from across the continent.
With over 1.4 million supporters expected to attend the Euros this summer, the vast majority have landed up in Poland and the Ukraine before the big kick off which was on June 8, when Poland took on Greece in the tournament’s opening match.
But what will fans and visitors expect upon their arrival in these two exotic and relatively unvisited lands?
One thing visitors need to be aware of is the level of English ability in Poland and the Ukraine. Many visitors may well be surprised to discover that the two host nations, neither of which have a well-developed tourist industry, are not the most proficient of English speakers. As such, the language barrier is one of the biggest problems that visitors will face.
For visiting fans, the potential problems on a day-to-day level are obvious. Even relatively simple tasks such as traveling on buses and taxis, booking a hotel room or ordering food in a restaurant can become a real hassle. While individual travelers can probably muddle their way through, the potential for misunderstandings becomes far greater for those traveling in larger groups, so much so that simply ‘pointing and shouting’ may not be enough to avoid difficulties .
For traveling sponsors and corporate officials, the language barrier presents a far more formidable challenge. Anyone traveling to the Euros on business is likely to have a million and one things to organize – and they simply cannot afford misunderstandings getting in their way.
No matter if it’s simply organizing corporate events or dinners, holding a press conference, or something more complex such as the translation and distribution of company marketing materials for local consumption, officials cannot do without professional translation services.
With so many thousands of visiting fans, sponsors and officials set to descend on Poland and Ukraine this month, the demand for specialized UEFA 2012 translation services is sure to be huge. Everyone from fans to visiting business people – and even the football teams themselves – will be relying on translators to ensure their trip goes smoothly. One thing’s for sure, quality translators in Poland and the Ukraine will surely be at a premium next month
The benefits of having a competent interpreter on hand to guide visitors through their visit cannot be overstated. Similarly, the advantages of using qualified translators who not only speak the language, but understand the culture of the two host nations is huge. By having someone at your side who knows both the local language and the local customs, all of those worries about mistranslations and making a cultural faux pas can be put to one side.